Reader/Music Fan Profile

Reader Profile

Male - 90%
Average Age - 22
Married or Living with Partner - 38%
Work Full Time - 70%

A Krunch reader tends to enjoy a variety of music from metal to chart music, but tends to focus mainly on comtemporary rock and indie music, A krunch reader tends to download their music rather then buy it.

Music Fan Profile

Contemporary Geezers
- Indie/Rock
- Go to gigs once a month
- 16-30
- Mostly Male
- Plays acoustic/electric guitar
- Likes Retro and contemporary indie music
- Band T-shirts
- Jeans - Baggy/Slouch
- Skate shoes/trainers
- Foo Fighters/Kasabian/Kings of Leon
- Also have a taste for popular rock music
- Watches music television channels like Kerrang! and Q Music
- Spends £30 a month buying tracks and downloading albums online and £10 a month buying CD's at HMV and other stores

Mission Statement

My magazine "Krunch" is a rock/indie magazine which tends to focus on contemporary rock and indie. "Krunch" will combine indie bands such as Kasabian with rock bands such as 30 seconds to mars.
"Krunch" will be aimed at older teens right up to people age 30 and as well as focusing on new bands it also focuses on new album releases, tours and band interviews. It is aimed at the generation of people who download their music online rather than go out and buy their music at stores such as HMV etc.

Music Magazine Covers That I Liked

Music Magazine Questionnaire Results

I handed out my questionnaire to 10 people on the 14th November, these were the results I have recieved:
1. What title would you like for the magazine cover?
(a) Taste (2)
(b) Krunch (3)
(c) Damaged (5)
(d) Other (0)

2. Are you male or female?
(a) Male (6)
(b) Female (4)

3. What kind of music would you like to see on the cover?
(a) Indie (4)
(b) Alternative (1)
(c) Rock (4)
(d) Metal (1)

4. How many images would you want to see on the cover?
(a) 1-2 (3)
(b) 3-4 (7)
(c) 5-6 (0)
(d) 7+ (0)

5. Who would you prefer to be on the cover?
(a) Solo artist (4)
(b) Band (6)

6. What other things would you like to see on the cover?
(a) News & Reviews (4)
(b) Upcoming Gigs/Concerts (3)
(c) Interviews (3)

7. How much would you pay for a music magazine?
(a) £1-£2 (1)
(b) £2-£3 (1)
(c) £3-£4 (8)
(d) £4+ (0)

Evaluation

After looking through my questionnaire results I have decided I am going to call my music magazine "Damaged" as it has an aggressive feel to it which I think could attract the target audience I am looking for.

I am going to make it a rock/indie magazine and will look to target people from the ages of 16-30. I will have 3-4 images on the main cover, one of which will be the main image, I shall have three subsidiary images, the main one of course focusing around the cover artist, from my questionnaire I have chosen to use a band for my cover rather than a solo artist. I will use subsidiary images to show inside the news & reviews page, and i might use another of my images to advertise a new group on the scene.

Finished Magazine Cover